One of the great benefits of social media for nonprofits is that your supporters can share all the great news about your cause with their own networks, helping you reach more people than ever before. But those same social tools can be used to share bad news too, and to organize against you when your supporters are upset by your actions.
During this interactive workshop, Kivi Leroux Miller of NonprofitMarketingGuide.com, will help you understand how to use social media – and how not to use it – during a crisis. We’ll explore possible crises of your own making, like Komen for the Cure’s debacle over defunding Planned Parenthood, as well as those thrust upon you, like when the founder of the Second Mile Foundation was revealed as a pedophile.
You'll leave the workshop with a game plan in place, so you are ready to respond when a crisis, no matter how big or small, hits your organization.
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (Jossey-Bass, 2010).
Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s webinars.
After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.
8:30 a.m. Registration & Continental Breakfast
8:55 a.m. Welcome and Introduction
10:30 a.m. Beverage Break
10:45 a.m. Workshop Resumes
12:00 p.m. Box Lunch Distribution
12:15 p.m. Interactive Q&A over lunch
1:00 p.m. Adjourn
Take advantage of special cost savings for the workshop by registering more than one person from your organization. This invaluable program will benefit all members of your leadership team, both volunteer and staff. Don’t come alone!
Members, $60.00 (no additional charge for Season Pass holders)
1st Guest from an organization, $85.00
Additional Guests from the same organization, $75.00
AFP Members - register at the member rate! (e-mail firstname.lastname@example.org for your registration code)
Fee includes workshop, which qualifies for 3. 5 hours of CFRE continuing education points (applied for), continental breakfast and a box lunch.