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• 2026-2027 Season Pass

  • Start
    Tuesday, September 15, 2026
  •  
    12:00 AM
  • End
    Friday, October 30, 2026
  •  
    11:30 PM
  • Location
    not applicable

  Register

  VAFRE members can once again purchase a Season Pass to prepay for all of their meetings, either in-person or virtually!

  A Season Pass covers either in-person or virtual registration for all regular meetings from September 2026 through June 2027, including the monthly luncheons and the Awards reception.* 

  The Season Pass allows members the convenience of one annual payment for VAFRE events at a discounted rate:

  • Just $230.00 for in-person - that's $35 less than paying as you register for each event! 
  • Just $75.00 for the virtual option - a discount of $15 off of the pay-as-you-go rates. Those with a virtual season pass will have the option to upgrade to an in-person registration when they wish to do so for a small fee to cover the costs associated with the in-person event.

  Members may also send another staff person in their place if they are unable to attend a meeting (simply contact our offices to register your substitute).

  ADDED BONUS: Season Pass holders may register one guest to attend any one regular monthly meeting (excludes Awards luncheon) at no additional charge. That's an additional savings of $30 for the in-person pass and $13 for the virtual pass!

  *VAFRE reserves the right to charge Season Pass holders for any additional events that may be scheduled.

  Please note: the Season Pass is available to members only. You must be logged in to register for this option.

  Show details
• Who Are You Talking To? Practical Tips for Building a Better Audience Research Practice - In-Person Event

  • When
    Tuesday, September 15, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Virginia War Memorial
  • Spaces left
    21
  • Registered
    66 registrants

  Online registration for the in-person program has closed. You can still register for the virtual program, or email admin@vafre.org to determine availability for the in-person session.

  Our Program

  VAFRE and the Richmond Chapter of AMA are pleased to share this luncheon program with our members. Space is limited, so please register early.
  

  The best brands have a clear audience. Knowing exactly who you’re talking to and what drives them makes everything else easier: the strategy sharpens, your messaging lands, and the marketing drives the business. In this practical intro session, you will learn the fundamentals of audience research—from quick surveys to informative discussion groups and beyond —without needing a huge budget or landing in a bunch of data that collects dust. We will cover how to ask the right questions, pick the right research method for your goals - whether you’re collecting data from clients, community partners, donors or volunteers - and how to use that data to better understand your audience and boost your impact.

  Approved for 1.25 hours of CFRE credit.
  

  Our Presenter

  Noel van Aartrijk has a past life in consumer research, where she designed and fielded custom audience research for brands like GEICO, Benjamin Moore, Kraft Heinz and 3M, leading them to new targets, communication platforms and innovation opportunities. In 2020, she joined Arts & Letters Creative Co. in Richmond, Virginia to continue the agency’s mission to reimagine what a modern creative partner can be. There, Noel has led strategy on brands like Google Pay, DICK'S Sporting Goods, NBC Universal, Zola and Function Health. Noel loves the mystical world of brand strategy and audience research, so much that she has been introducing it to students as an adjunct professor for the VCU School of Communication since 2017, and more recently for the VCU Brandcenter (her alma mater). 

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch 
  • 12:15 p.m. Program begins 
  • 1:30 p.m. Adjourn

  Registration Fees

  • In-person registration is $25 for members of AMA Richmond and VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $40 for guests. All in-person registrants should select their meal during the registration process.
  • Virtual registration is $10 for members of AMA Richmond and VAFRE ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event.

  If you are not a VAFRE or AMA Richmond member and do not work in the office of a member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Who Are You Talking To? Practical Tips for Building a Better Audience Research Practice - Virtual Event

  • When
    Tuesday, September 15, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Zoom
  • Spaces left
    90
  • Registered
    5 registrants

  Register

  Our Program

  VAFRE and the Richmond Chapter of AMA are pleased to share this luncheon program with our members. Space is limited, so please register early.
  

  The best brands have a clear audience. Knowing exactly who you’re talking to and what drives them makes everything else easier: the strategy sharpens, your messaging lands, and the marketing drives the business. In this practical intro session, you will learn the fundamentals of audience research—from quick surveys to informative discussion groups and beyond —without needing a huge budget or landing in a bunch of data that collects dust. We will cover how to ask the right questions, pick the right research method for your goals - whether you’re collecting data from clients, community partners, donors or volunteers - and how to use that data to better understand your audience and boost your impact.

  Pending approval for CFRE credit.

  Our Presenter

  Noel van Aartrijk has a past life in consumer research, where she designed and fielded custom audience research for brands like GEICO, Benjamin Moore, Kraft Heinz and 3M, leading them to new targets, communication platforms and innovation opportunities. In 2020, she joined Arts & Letters Creative Co. in Richmond, Virginia to continue the agency’s mission to reimagine what a modern creative partner can be. There, Noel has led strategy on brands like Google Pay, DICK'S Sporting Goods, NBC Universal, Zola and Function Health. Noel loves the mystical world of brand strategy and audience research, so much that she has been introducing it to students as an adjunct professor for the VCU School of Communication since 2017, and more recently for the VCU Brandcenter (her alma mater). 

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch 
  • 12:15 p.m. Program begins 
  • 1:30 p.m. Adjourn

  Registration Fees

  • Virtual registration is $10 for members  of AMA Richmond and VAFRE ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event. 
  • In-person registration is $25 for members of AMA Richmond and VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $40 for guests. All in-person registrants should select their meal during the registration process.

  If you are not a VAFRE or AMA Richmond member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• VAFRE Mix and Mingle

  • When
    Thursday, September 24, 2026
  •  
    8:00 AM - 9:00 AM
  • Location
    Bean Sprouts, The Science Museum of Virginia, 2500 W Broad St, 23220
  • Registered
    30 registrants

  Register

  Interested in networking with your peers?

  
  

  Join VAFRE for an informal  Mix &  Mingle on Thursday, September 24^th from 8-9 a.m. at the Science Museum of Virginia’s brand-new café, Bean Sprouts. Grab a beverage and come mingle with other fundraising professionals in our community. Plus, we love meeting new people so feel free to bring a friend!

  Come sip on a cup of coffee and enjoy a morning of networking and building connections. This is a free event, but please RSVP so we know how many to expect. Can't wait to see you there!

  Show details
• Topic TBA - In-Person Event

  • When
    Tuesday, October 20, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Virginia War Memorial
  • Spaces left
    90

  Program TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch 
  • 12:10 Program begins 
  • 1:30 p.m. Adjourn

  Registration Fees

  • In-person registration is $25 for members  of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $40 for guests. All in-person registrants should select their meal during the registration process.
  • Virtual registration is $10 for members ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event.

  If you are not a VAFRE member and do not work in the office of a member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Topic TBA - Virtual Event

  • When
    Tuesday, October 20, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Zoom
  • Spaces left
    95

  Topic TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch begins 
  • 12:10 p.m. Program begins
  • 1:30 p.m. Session concludes, Adjourn

  Registration Fees

  • Virtual registration is $10 for members  of VAFRE ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event. 
  • In-person registration is $25 for members of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $40 for guests. All in-person registrants should select their meal during the registration process.

  If you are not a VAFRE member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Topic TBA - In-Person Event

  • When
    Tuesday, November 10, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Virginia War Memorial
  • Spaces left
    90

  Program TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch 
  • 12:10 Program begins 
  • 1:30 p.m. Adjourn

  Registration Fees

  • In-person registration is $25 for members  of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $40 for guests. All in-person registrants should select their meal during the registration process.
  • Virtual registration is $10 for members ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event.

  If you are not a VAFRE member and do not work in the office of a member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Topic TBA - Virtual Event

  • When
    Tuesday, November 10, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Zoom
  • Spaces left
    95

  Topic TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch begins 
  • 12:10 p.m. Program begins
  • 1:30 p.m. Session concludes, Adjourn

  Registration Fees

  • Virtual registration is $10 for members  of VAFRE ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event. 
  • In-person registration is $25 for members of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $40 for guests. All in-person registrants should select their meal during the registration process.

  If you are not a VAFRE member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Topic TBA - In-Person Event

  • When
    Tuesday, December 08, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Virginia War Memorial
  • Spaces left
    90

  Program TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch 
  • 12:10 Program begins 
  • 1:30 p.m. Adjourn

  Registration Fees

  • In-person registration is $25 for members  of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $40 for guests. All in-person registrants should select their meal during the registration process.
  • Virtual registration is $10 for members ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event.

  If you are not a VAFRE member and do not work in the office of a member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Topic TBA - Virtual Event

  • When
    Tuesday, December 08, 2026
  •  
    12:00 PM - 1:30 PM
  • Location
    Zoom
  • Spaces left
    95

  Topic TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch begins 
  • 12:10 p.m. Program begins
  • 1:30 p.m. Session concludes, Adjourn

  Registration Fees

  • Virtual registration is $10 for members  of VAFRE ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event. 
  • In-person registration is $25 for members of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $40 for guests. All in-person registrants should select their meal during the registration process.

  If you are not a VAFRE member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Topic TBA - In-Person Event

  • When
    Tuesday, January 12, 2027
  •  
    12:00 PM - 1:30 PM
  • Location
    Virginia War Memorial
  • Spaces left
    90

  Program TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch 
  • 12:10 Program begins 
  • 1:30 p.m. Adjourn

  Registration Fees

  • In-person registration is $25 for members  of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $40 for guests. All in-person registrants should select their meal during the registration process.
  • Virtual registration is $10 for members ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for members of the Central Virginia Chapter AFP, and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event.

  If you are not a VAFRE member and do not work in the office of a member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details
• Topic TBA - Virtual Event

  • When
    Tuesday, January 12, 2027
  •  
    12:00 PM - 1:30 PM
  • Location
    Zoom
  • Spaces left
    95

  Topic TBA

  Our Schedule

  • 11:30 a.m. In-person Registration & Networking begins
  • 12 p.m. Lunch begins 
  • 12:10 p.m. Program begins
  • 1:30 p.m. Session concludes, Adjourn

  Registration Fees

  • Virtual registration is $10 for members  of VAFRE ($0 for those with a Virtual Season Pass), $13 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $20 for nonmembers. The virtual registration fees help support the technology costs associated with offering a hybrid event. 
  • In-person registration is $25 for members of VAFRE ($0 for those with a Season Pass or $15 for those with a Virtual Season Pass), $30 for nonmembers who work at a member organization and for Central Virginia Chapter AFP members , and $40 for guests. All in-person registrants should select their meal during the registration process.

  If you are not a VAFRE member and do nor work in the office of a VAFRE member, consider becoming a member of VAFRE in order to access reduced registration fees.

  Show details